Well, after a long time of no posts on this blog, I decided that something needed to change. There are a ton of reasons why I haven't been posting in this blog. Mainly a lack of time, motivation and value to this blog. So should I continue blogging or not? If I do decide to continue, how can I make the blogging relevant or effective?
Having thought about this, the answer that I have come to is; I need to change the focus of things a little bit. This has actually been a hidden problem for sometime. I've had trouble deciding what to write in this blog. Sometimes I think I should write about lessons, sometimes I think I should write the literal things that happened in day to day business. Furthermore there was also a issue of who to target this blog to? Although I'm honestly not writing this to make money or build a reader-base, I need to think about the reader's perception when writing. For example, if this is a more business orientated blog, writing deep gaming philosophy is irrelevant or will confuse readers.
This is therefore an issue of brand confusion. Where an icon or person is representing multiple things that are unrelated and therefore creates a confusing representation. How can anyone know what this blog is about, when even I don't. So the solution, is just to break up all the different personal brands that I have and publicize them separately.
So I've decided to change the inconsistent focus of this blog from business to a personal record of my journey as an entrepreneur. It will deal less with the what, but more about the why. I've got ideas for how I will work on my other projects. I haven't set them up yet otherwise I would put a link in this post. So keep an eye out for all the other stuff that I'll be getting up to in the near future.
Until next time.
nice writing style
ReplyDelete